Work experience

Product Designer with 10+ years of experience across Southeast Asia and Europe. Expert in leading design for high-scale product ecosystems like Grab and Revolut with a proven track record of driving measurable business outcomes through user empathy, a discovery-led research, AI-native design to code workflows and strategic stakeholder influence.

April 2025 - Present  · Malaysia

Senior Product Designer – Grab Transport

• Design owner for the Grab Transport post-booking journey, optimising high-frequency interactions for millions of daily transport users across South East Asia.
• Pioneered 'Vibecoding' (Design-to-Code) workflows for major features; set a new internal standard for interaction-heavy design with 1:1 UI and technical fidelity.
• Own and conduct end-to-end user research to validate product hypotheses, ensuring Transport design decisions are rooted in regional user behaviours.

Oct 2024 - Feb 2025 · Spain

Product Designer – Revolut

• Designed lending solutions for Loans and Mortgages within the Credit team, simplifying complex financial application flows for the European market.

Jun 2022 - Sep 2024  · Singapore

Senior Product Designer – Grab Deliveries

• Independently initiated an empathy-driven tipping feature for 'rainy weather' deliveries; that increased average order with tips by 3.4% and average tipping amount by 44%.
• Designed a multi-driver delivery system to handle large orders; managed real-time state sync across consumer, merchant, and driver, increasing order fulfilment rates by 1.3%.

Jan 2020 - Jun 2022 · Malaysia

Senior Product Designer – Setel (Petronas)

• Independently initiated Malaysia’s first wearable fuelling experience by designing the Setel Apple Watch app, establishing a new regional standard for fuel payments.
• Early design team member for Malaysia’s first e-payment fuel solution, contributing to the platform’s growth from 200k to 5 million users during my tenure.
• Owned and managed the Mobile Design System, ensuring cross-platform consistency across iOS, Android, and wearable ecosystems.

Jul 2018 - Dec 2019 · Malaysia

Product Designer – Dahmakan (now PopMeals)

• Sole Designer for a regional food delivery leader, owning the complete design strategy for the customer app, driver app, and web platforms during a period of rapid expansion.

Sep 2017 - Jul 2018 · Malaysia

Product Designer – UMAI

Sep 2015 - Aug 2017 · Sri Lanka

UX Designer – Ideahub